Larry Bensadon has over 20 years experience in the telecommunications sector. Currently, Bensadon holds the position of Director of Global Strategic Sales at Research In Motion (RIM).

The entry and implementation of RIM in the Spanish market occurred in June 2003, almost eight years ago, with Larry Bensadon as Director of the Spanish subsidiary of RIM. His main responsibility in this position was to maintain an ongoing relationship with the Spanish operators that distribute in Spain BlackBerry solutions, providing them sales and technical support to ensure good market uptake of the BlackBerry product portfolio in the Spanish territory.

Prior to joining RIM, he served as Director of Southern Europe for Vocaltec, Israeli company founder of the Voice over IP technology (VoIP). Previously, Larry held the management of the Communications Terminals Division at Siemens, the management of the Residential Sector and Commercial and Marketing Management at AIRTEL (now Vodafone) and the Commercial and Marketing management at CANAL+.