Last Wednesday, June 17, a special edition of Hoy por Hoy from SER Gijón was broadcast live from CTIC RuralTech in Peón.
Paloma Llanos and Sergio Díaz hosted and interviewed in the roundtable which included Marcos Niño (Director General of Demographic Challenge, Government of the Principality of Asturias between 2019 and 2023), Pablo Coca (General Director of CTIC), Beatriz Escudero Rubio (CEO and Executive Director of Pharmadus Botanicals), Enrique López Argiz (CEO of Industrias Lácteas Monteverde); Marcelino González García (General Director of Campoastur until December 2024); Jaime Izquierdo Vallina (Commissioner for the Demographic Challenge in the previous legislature).
During the program, the need to revive the village and to look at the territory with innovative eyes but with firm roots was addressed. The Aldea 0 project, which we have been carrying out since 2022 and is currently financed by the Government of the Principality of Asturias, was one of the topics discussed, sharing and commenting on some of the initiatives that have been launched within the framework of the project over the past few years and that continue to demonstrate that the future in rural areas is possible.
The full content of the program is available at https://cadenaser.com/asturias/2025/06/17/la-innovacion-tecnologica-al-servicio-del-territorio-la-clave-del-exito-de-ctic-ser-gijon
