ARTETIC: Strategic plan for ICT innovation in the crafts sector

The crafts sector consists mainly of micro-enterprises, with a high percentage of entrepreneurs and a strong presence in rural areas. Its limited use of ICT was a clear competitive disadvantage.

ARTETIC was structured around the following areas:

• Outreach: raising awareness in the crafts sector of the opportunities ICT offers.
• Training: training of craftspeople in the use of digital tools.
• Advice: individualized support for incorporating ICT into craft activity.

The Fundación Española para la Innovación de la Artesanía (Fundesarte) worked with CTIC, which supported the coordination of the project and of the activities in the different autonomous communities, directly carried out the actions in Asturias, and provided training and methodology transfer to the organizations that carried them out in the rest of the communities.