(C+I)TUR: Strengthening micro and small enterprises in El Salvador's tourism sector through ICT, creativity, and innovation

The project brought to Central America strategies for supporting the tourism sector that had worked in the socioeconomic conversion of Asturias' production model, where ICT play a significant role in business competitiveness and in tourism marketing.

The project's objectives were:

• Provide training for the adoption of a strategic public-private collaboration model that would step up the use of ICT in El Salvador's tourism sector.
• Establish a stable and sustainable networking methodology among the business support structures of the tourism sector (the MSE Development Centers and the Salvadoran Chamber of Tourism).
• Ensure the transfer of the cooperation action at the institutional, governmental, and citizen levels.

The project was conceived as a comprehensive and scalable intervention model, with micro-scale actions in the participating municipalities that would also serve as a means of elevating the strategies developed into national-level policies.

CTIC carried out the project with funding from the Agencia Asturiana de Cooperación al Desarrollo.