INPERIA: Personalized interaction through artificial intelligence

Companies need to communicate with their customers in an increasingly personalized way, which requires analyzing their preferences and adapting the content and timing of each communication to them.

The project's objectives were to:

• Develop an artificial intelligence-based calculation engine for analyzing customer preferences.
• Segment the studied population to generate personalized communication campaigns.
• Validate the system on a reference dataset.

CTIC developed the project, applying its expertise in intelligent data analysis and artificial intelligence.