Turismo inteligente en Rías Baixas: Advisory services and analysis for the digital marketing of the Rías Baixas destination

The Pontevedra Tourism Strategic Plan 2017-2020 included several proposals to improve the destination management model, aimed at strengthening the positioning of brand values and the efficient, complementary use of the Rías Baixas destination's communication channels by applying new technologies to the tourism sector.

The project's objectives were to:

• Develop a methodology for the analysis, monitoring, and control of the digital destination.
• Analyze existing trends in digital marketing applied to the tourism sector.
• Provide specialized advice on the destination's digital tools.

CTIC carried out the project for Turismo Rías Baixas, contributing its experience in digital marketing consulting and smart territories.