Our Human Factor unit is focused on the generation of personalized solutions adapted to the specific needs of users. In addition, we investigate how technological convergence can reduce, preserve or increase the social vulnerabilities and marginalization of some groups.
In this sense, thegiddy growth of AI and the need to obtain scientific evidence on the generation and validation of algorithms and AI models under an ethical and responsible approach are of great relevance.
Concretely, CTIC addresses innovative projects and initiatives based on AI technologies, always bearing in mind the specific needs and characteristics of users and their context.
All this, with a single objective: to innovate in the real world by improving and expanding human capabilities for the good of our products, customers and society in general. In short, we seek to improve the quality of life through a person-centered approach.